As a running enthusiast, you won’t be able to ignore the Swiss ON running shoe brand, a rookie with excellent growth potential and evaluated with great potential able to overthrow the dominant empire of Nike and Adidas.
ON is a Swiss running brand specializing in Performance shoes. Founded by Olivier Bernhard, a former Ironman Winner, and two engineers in 2010. The idea of creating a shoe that provides a “perfect” running feel – soft landing and substantial rebound helps continue. Extra power for Runner.
With ON, you just have to look at Cloud or Cloudflow to realize that these are unlike any other running shoe on the market. Those who know On will certainly be interested in the U-shaped sole design that people often call “cloud.” And that’s why shoes named Cloud were born. Join us in choosing the size for your first running shoe.
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ON Cloud Shoe Size Chart
Compared to other well-known brands, the majority of On Running shoes fit true to size in its US sizing system. However, we still advise measuring your foot length before choosing your usual shoe size. According to studies, around 70% of people wear improperly suited shoes while walking around. Suppose you’re in between sizes; select the bigger one.
ON Cloud Shoe Size Chart for Women
ON Cloud Shoe Size Chart for Men
What Is The On Running Brand?
History: In 2010, Kasper Koppetti, David Allen, and former professional athlete Olivier Bernhard founded the On running shoe company in Zurich.
Staff: 400 people. In contrast, Nike has more than 76,700 employees, and Adidas has about 57,000 employees.
Office: Headquarters and R&D center are located in Zurich. There are six offices around the world.
Company growth: On was originally a premium brand for running professionals, but it has won many loyal fans among nurses, old people walk often, and young people are stylish. At the same time, not a well-known brand outside of Europe, On’s running shoes are sold in more than 4,000 stores in more than 50 countries around the world.
The company currently holds a 40% share of the running shoe market in Switzerland and a 10% share in Germany. The company’s growth strategy will continue to focus on the high-end shoe market.
On the list, the brand reported strong sales growth in the first half of 2020, with a net income of 3.8 million Swiss francs ($4.15 million) for the year to June 30. This comes after a loss of 33.1 Swiss francs ($36.25 million) in the same period last year.
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How Do You Choose The ON Shoe Line For You?
As with any running shoe brand, they offer a wide range of shoes to meet the needs of different runners. There are lightweight neutral styles, cushioned stability shoes, and even running shoes. We have tested a list of 5 popular lines of ON to help you somewhat refer to choose the most suitable shoes for you.
1. On Cloud
The Cloud is a lightweight shoe designed for runners who like the idea of barefoot running but like the fact that it’s cushioned to absorb shock and reduce impact. It’s perfect for training neutral athletes for the 5 km or 10 km range. Cloud uses speed laces that make the shoes easily slip on and off. This shoe is excellent for doing errands because it comes in a range of colors.
Shoes suitable for:
- A good club runner would choose this for a lightweight racing shoe
- A runner likes to wear shoes to work but then also enjoys making 5k after work, followed by a few beers, and just wants to wear a pair of shoes that don’t have to change shoes.
- Someone who walks all day and wants a very comfortable shoe
- Some people like to use these shoes for workouts because of the convenience of the rubber band and the light weight of the shoes.
Preparing for your next long-distance race? This shoe model could be the choice for you. It features a highly breathable upper made with technical and responsive mesh to aid in propelling you at better speeds on race day. Rumor has it that On challenged 10 New York marathoners to switch to Cloudflow the day before the big race (apparently, it went well). If you like the flexibility of lightweight Cloud but you want something a little more cushioned, Cloudflow could be the perfect combination.
More and more Ironman athletes are using this line for racing because of the shoe’s lightness, good glide, and responsive cushioning.
Shoes suitable for:
- Good for someone who is targeting a race. This is the most responsive shoe.
- Suitable for a runner who likes a lot of feedback because the additional Cloud elements give you a more foot feel.
- Suitable for a runner who wants extra help while running (explained below),
Cloudflow also has an EVA zero-gravity foam midsole. Still, the stiffer Speedboard should provide runners with optimal rolling motion (thus giving you a little extra thrust every step).
Like Cloudflow, Cloudsurfer is great for Training and Performance. The location of the Cloud pieces is the primary distinction between the two models. Cloudsurfer has 13 elements to help you train better; the weight is somewhat heavier.
Designed for long-distance running and is more suitable for people with bare feet than the rest of the On series. The Cloudflyer is a lightweight stability shoe that’s perfect for runners looking for a little extra support in their shoes. One of its other great features is Cloudfly’s “Star Lacing” girdle system which offers secure comfort and is very precisely adjustable.
Like Cloudflow and Cloudsurfer above, the Cloudflyer is a perfect shoe for long-distance runs. Voted many times in the top 10 best running shoes
5. ON Cloudventure
This is ON’s Trail running shoe suitable for rocky, gravel, and trail trails. There are waterproof and non-waterproof versions.
What Technology Does Swiss On Running Shoes Have?
In the running market, we’ve seen a lot of technology come out for improved running and a more efficient experience. For example, Nike has Air soles, React technology, Royride technology, Zoom Alphafly technology; Adidas has Boost and Bounce; on the other hand are upstarts like Brooks and HOKA ONE ONE, experts in the field with decades of history.
So, what technology does the Swiss On Running brand take to compete with them?
Founded in 2010 by Iron Man champion Olivier Bernhard, On has gained a sizable market share in the running industry. This is partly due to the company’s partnership with Roger Federer – who is also a shareholder – and sponsorship of the Swiss Olympic team. Still, it is also due to CloudTec®, the brand’s proprietary cushioning technology.
What is CloudTec®?
Let’s take a look at the little things underneath the soles of the On shoes; we call them Clouds. CloudTec® is all the little elements that make up the outsole. These clouds compress as you land to form a flat surface, then rapidly expand as you lift your feet. These elements work independently as a single unit to create soft landings and explosive takeoffs.
Your foot produces forces or energy each time it makes contact with the ground. Usually, this energy will be lost or returned to your leg, which can completely cause you injury. To combat it, CloudTec® is designed to harness this energy and use it to support your forward takeoffs.
Besides Cloudtec, what other technology does the company have?
- In 2013, it launched its first specially designed, injection-molded Speedboard that will transform Power into explosive power.
- In 2014, Cloud technology with zero-gravity outsole was launched to provide ultra-lightweight products.
- In 2016, Missiongrip was developed to expand the product for climbing activities and outdoor scenes.
- Helion Super Foam was launched in 2019 to provide better cushioning for the shoe without compromising performance.
- In 2020, Cloudboom launched, which uses a carbon-injected Speedboard optimized for professional power athletes.
- It is worth mentioning that environmental protection is also one of the core concepts pursued by the On brand. In 2020, On released the first 100% recyclable shoe – Cyclon, made from more than 50% bio-based materials and produces 50% less carbon dioxide emissions than the average emissions of other shoe styles and 90% less waste.
- Now, On has been making constant progress toward its goal of using 100% recyclable polyester, 100% recyclable polyamide, and 100% certified organic natural materials by 2024.
How much do On Running shoes cost?
Currently, the average price of On Running running shoes is 190-270 Swiss francs per pair of shoes. That is 140 USD – 300 USD. Here are the four most popular lines already present in the market:
|On Cloudflow||140 USD|
|On Cloudstratus||170 USD|
|On Cloudflyer||160 USD|
|On Cloudswift||150 USD|
How has CloudTec been applied to CloudStratus 2?
The launch of Cloudstratus and the patented CloudTec solution in 2019 once again provided extra cushioning for runners looking for additional support. CloudStratus 2 is the first to be able to include two layers of clouds. They don’t stack; they shift slightly, so they really work together. It helps to create an extra layer of padding. The idea of more cushioning is to help people run longer and feel less pain the longer they run.
Shoes from On Cloud run true to size?
True to size is the On Cloud. The shoes fit true to size but are a little bit thin. The tight fit could prohibit toe splay. Wider-footed runners might wish to size up by one-half. Both elastic and traditional laces were included with the Cloud.
How does Cloudtec® benefit?
A frequent cause of running injuries is the impact on the lower legs. Of course, not the vertical effects (up and down), as you might think. Instead, the horizontal forces (front to back) can do the most “damage.” Running creates forward momentum, but, as above, the runner can counter this momentum by lowering the leg in a way that pushes it back to the body.