The arrival of summer brings with it the opportunity to soak up some rays on a beach, in a park, or even, for those of us who make our homes in the city, on a rooftop. You are going to require a gorgeous swimsuit regardless of where you are going.
Everyone has a unique conception of the ideal bathing suit. For some, the fit and comfort are paramount. Others are attracted by the vibrant colors and fashion-forward embellishments. While it doesn’t matter if you’re a fan of one-piece tanks or two-piece bikinis, a fantastic bathing suit is one that makes you feel confident and beautiful on your own.
Which brands are your favorite? What do you search for in a swimsuit?? Do you prefer vintage styles and rich colors, or do you gravitate towards contemporary designs with minimal detailing? These are just some of the questions considered by our team of experts when we put together this guide to 35 popular bathing suit brands.
1. Yemaya Swimwear
Yemaya Swimwear is a business that is owned by Latinx people and focuses on comfort, body acceptance, and female empowerment. The brand gets its name from Yemaya, the Mother Goddess in Yoruba and Santera traditions. The founder, Carla Pallares, was inspired to name each of the company’s styles after influential women in Carla’s own personal life.
2. OOKIOH
The name OOKIOH is derived from the Japanese term “Ukiyo,” which literally means “floating world.” Vivek Agarwal, the founder of the label, is all about collaborating with quirky businesses such as Lisa Says Gah to give the people what they want, which are gorgeous and on-the-pulse swimwear options. The boutique company rose to fame among celebrities very rapidly and is dedicated to producing swimwear that allows you to feel like the real you.
3. Simon Miller
The Simon Miller brand was introduced in 2008, and since then, it has expanded to include women’s clothing as well as leather bags. Its very first swim campaign was just released, and it contains a variety of swimwear with whimsical prints, including one-pieces and two-pieces.
4. Heart Of Sun
This swimwear brand, Heart Of Sun, is owned by Latinxs and is created in a sustainable way. It is based in Miami and caters to women of all shapes & sizes with its cutting-edge designs and figure-flattering silhouettes. We are particularly fond of their newly released Nostalgia collection, which has streamlined, timeless designs and takes its cues from the nightlife of urban areas.
5. Everlane
The eco-friendly Everlane brand has just released its very first bikinis, and the designs are so simple that they are ideal for anyone who likes to keep things to a minimum. We are awarding additional points due to the fact that recycled nylon accounts for 82% of the total material utilized in the production of each swimsuit.
6. Summersalt
The comprehensive collection of swimwear available from Summersalt features one-pieces, bikinis, and tankinis in sizes ranging from zero to twenty-four, each of which features thoughtfully designed embellishments that provide support and flatter the wearer’s physique. Look for bathing suits that have compression, diagonal seaming, built-in cups, adjustable straps, and built-in straps, all of which are cut from environmentally friendly fabrics, including recycled polyamide.
7. Solid & Striped
Solid & Striped is approaching its tenth anniversary, but the brand’s designs remain as contemporary as ever. While there are still plenty of timeless bikinis and maillots with belts, Solid & Striped’s summer collection is unexpectedly current, with boho-inspired knitwear, retro cutouts, and graphic patterns.
8. Myra Swim
Biance Elouise, an Australian competitive surfer who had spent so much of her life in swimwear that she wanted to build her own brand of eco-friendly, slow fashion swimsuits, launched Myra Swim. In addition to her background as an athlete, she draws a significant amount of inspiration from her avant-garde sense of style. She aspires to create designs that are figure-flattering and cater to the requirements of women of varying sizes.
9. Victoria’s Secret
The ever-popular Victoria’s Secret brand is a world-renowned fashion house that has been around since the nineteen nineties. It designs and produces swimwear that has all kinds of intricate details and embellishments, such as bold prints and lacework, making it ideal for any woman who enjoys a little bit of extra luxe with her sartorial choices.
10. Lonely
Lonely has garnered quite a bit of attention due to the success of its size-inclusive lingerie collection; however, the brand also creates swimwear that is flattering to the figure and is deserving of equal amounts of attention.
11. Jade Swim
Jade Swim has a penchant for designing minimalist silhouettes with contemporary, creative touches. You can expect traditional one-pieces with diagonal cutouts in the back and rucked detailing on strapless numbers, as well as barely-there triangle tops with high-waisted bottoms. Everything from the eco-friendly swimwear line is elevated yet not overtly trendy, achieving the ideal balance for chic pool parties or your first beach vacation.
12. Gigi C
Hearing loss advocate Gigi Caruso co-founded her namesake company, Gigi C, with her mother, Tina, who was a former clothing designer & swimsuit model. Tina Caruso was also an advocate for hearing loss. In addition to producing loungewear and athleisure, the eco-friendly business is renowned for the inventive cutouts, soft fabrics, and adaptable designs that it offers.
13. Motsi
The Motsi swimwear collection of this company, which is owned by people of African descent, is comprised of a small number of core, minimalist pieces that are offered in a variety of colors that range from neutral to jewel-toned. I really like their high-cut bikini bottoms and bikini tops since they both look really appealing while also offering the perfect amount of coverage.
14. Monday Swimwear
Monday Swimwear, which was founded by two “swimwear aficionado” best friends, designs bold and empowering bikinis and one-pieces. The founders, Natasha Oakley & Devin Brugman, were dedicated to establishing a business that offers a variety of cup sizes. Their swimsuits are renowned for their ultrafeminine designs, soft feel, and durability. Mondays are the greatest when you’re wearing this bikini.
15. Boteh
Because they are influenced by patterns from the old world and Europe, we adore Boteh. The bikini that is seen here is my particular favorite. Its intricate pattern stands out well against all skin tones, and the bottom offers an unexpectedly high level of cover for the lower abdomen.
16. Mara Hoffman
Greenwashing is a serious problem, and the fashion sector has a particularly bad reputation for creating a lot of smoke and mirrors around its sustainable efforts. In spite of all the confusion around environmentally responsible practices in the fashion industry, Mara Hoffman is the real deal. The innovative designer isn’t new to this; she is genuine about this. In addition to her airy yet sophisticated ready-to-wear, she also designs extremely fine swimwear that varies from understated to provocative in style.
17. Andie
Andie, a swimwear business that sells its products directly to consumers, places a significant emphasis on fit. The company conducts wear testing with hundreds of different women and provides a quiz consisting of 12 questions to help customers determine their optimum size. From that point forward, you will have the ability to filter one-piece and two-piece swimsuits according to particular parameters, such as high bust support or long torso styles, and the size range will go all the way up to 3X.
18. Kenny Flowers
The upscale company Kenny Flowers has been well-known for a long time for its beachwear & Hawaiian shirts, and they have just included women’s swimwear in their product offering. Their designs are named after stunning locations across the world, such as Colombia, Maui, and Positano, and each collection features a distinctive pattern that is inspired by one of these locations.
19. Good American
Good American is renowned for its comprehensive approach to fashion, which includes swimwear. Suits and pieces are available in sizes 00 to 24, and each piece is displayed on models of three different size ranges to make it easier to narrow down the selections and reduce the guesswork associated with internet purchasing.
20. CUUP
Now is the moment to hop on board the CUUP train if you haven’t done so before. CUUP is a retailer of swimwear and lingerie that caters to customers of all sizes and provides the highest level of comfort possible. This allows customers to look and feel their best in pieces that will last them a lifetime.
21. MATTE COLLECTION
In her early 20s, Briana Wilson, an entrepreneur who is passionate about achieving her ideas and being in control of her life, founded the business that bears her name, Matte Collection. Wilson serves as the CEO of the company. You’ve most likely seen celebrities such as Kim Kardashian, Ciara, Gabrielle Union, and Ming Lee Simmons wearing the label. You’ll find a large selection of seductive, vibrant hues and sheer cover-ups in this section that are perfect for going from the beach to the bars.
22. MAAJI
Manuela and Amalia Sierra, both of whom are Colombian, have created a Maaji swimwear brand that not only captivates us with its outlandish originality but also contributes to the development of their native country. The ever-surprising combinations of exciting textures, gorgeous designs, one-of-a-kind silhouettes, and details are the hallmark of the Maaji brand, which is modeled after these elements.
23. Do Good Swimwear
Have you ever been so concerned that your bikini could get tangled up in the sand during a game of beach volleyball or that you couldn’t bring yourself to go into the water? Do Good Swimwear was established by a group of female surfers who are aware that ladies want to enjoy themselves while also maintaining their sense of style when at the beach. In addition, their suits are both economic and environmentally conscious, as they are crafted from ECONYL and range in price from $38 to $50.
24. Carve
Carve swimsuits are produced in an environmentally responsible manner by using recycled plastic bottles & coconut husks to make a material that is quick to dry. The contemporary collection caters to a wide range of body types by offering a selection of different cuts and fits (17 distinct top styles and 12 different bottom styles are available), and as an added perk, several of the pieces have prints that can be worn in either direction.
25. Faithfull The Brand
Are you in the market for a summer that will be spent draped in prairie dresses? Make it a point to visit the swim department that Faithfull the Brand has to offer. You can expect to find plenty of gingham, paisley, and floral pattern items, as well as solid one-pieces and bikinis with accents that hint at the brand’s distinctive dainty aesthetic.
26. Joues de Sable
You’ll find a plethora of eye-catching and environmentally friendly alternatives developed by Dominique Celine, a resident of Southern California. The name “Joues de Sable – sandy cheeks” comes from the French. She established Joues de Sable in order to satisfy her never-ending search for the perfect swimsuit line one that is renowned for being luxurious, comfortable, stylish, and environmentally responsible. The absolute basics of every fashionable wardrobe.
27. Wolven
The fact that Wolven’s swimsuits are created entirely from recycled plastic bottles allows customers to shop at the company’s store without feeling any remorse. We adore how long their colorful patterns stay vibrant, and we are grateful for the extensive selection of styles that can be found on their website. Do not, under any circumstances, discount the potential of this brand!
28. Riot Swim
In 2016, Monti Landers launched this daring swimwear line with a luxe-meets-minimalist aesthetic. Riot Swim believes that coverage and confidence are compatible. It’s all about making the fabric seem like a second skin. This is a fantastic example of a company that truly cares about its customers and takes great care to involve them in the design process before any new products are released.
29. Saint Somebody
Saint Somebody was formed in 2017 by Sophie Henderson-Smart, a Sydney native and mother. The Australian swimwear brand creates premium plus-size bathing suits with stylish silhouettes at an accessible price. Think bold, lively hue one-pieces and two-piece sets. It’s all about going green, from manufacturing to distribution. Each suit is handcrafted in an ethical manner, and a portion of each transaction is donated to a global effort.
30. Liandra Swim
The appreciation of Aboriginal Australian culture and the company’s devotion to sustainable practices are two of Liandra Swim‘s core values, and both are extremely important to us. Each piece is given the name of an indigenous lady who has been an inspiration to designer Liandra Gaykamangu. She does this in the hopes that the stories of these women will, in turn, inspire you.
31. Peixoto
Someone just requested fashionable swimsuits and cover-ups. Peixoto is introduced. The Portuguese word “peix” for “fish” inspired the brand name. Mauricio Esquenazio, a native of Columbia, is particularly devoted to designing beachwear that is elegant and gets inspiration from the motions of the deep blue sea. Plunging one-pieces, undulating patterns, convertible bandeau bikini tops, and a plethora of other swimsuits with cutout elements and playful straps!
32. Fe Noel
Fe Noel, a womenswear brand based in Brooklyn, was founded on the principle that one should strive to make life more beautiful. Felisha Noel, the Grenadian founder of the company, draws substantial inspiration from her island heritage. She has perfected the knack of integrating culture and the glam life with comfort & sensuality in a way that is both sophisticated and alluring.
33. MIKOH
Oleema and Kalani Miller, sisters, established MIKOH as a celebration of the strength that comes from being female. The Millers’ brand, which they named MIKOH after a Japanese word that might be translated as “female prophecy” or “female shaman,” certainly lives up to its namesake. Because they successfully mix aesthetics and practicability, these items will unquestionably help you look and feel fantastic.
34. TJ Swim
TJ Swim is a well-known Australian swimwear brand that you should wear if you want to have a relaxing weekend by the pool. TJ Swim offers swimwear that is of the highest possible quality, is produced in a manner that is kind to the environment, comes in colors that are on-trend, and works well with a variety of body shapes and sizes. It will also last you for many seasons to come.
35. Marysia
Marysia’s swimwear, which is well-known for the unique scalloped trim that it features, will fit you like a second skin and provide you with a little bit of extra coverage. Marysia Dobrzanska Reeves, the founder of the Polish company, was a former dancer who also surfed; hence, her designs for women mix fashionable, eco-friendly styles with functionality. Her styles of swimwear exude a young, carefree, girl-next-door spirit and are versatile enough to be worn at any time of day or night.
Choose Swimsuits For Your Body Type
Finding the perfect swimsuit often requires a bit of back-and-forth with yourself. It suffices to say that you want to project the most positive image possible, but it is of equal importance that you are comfortable in your suit at all times. What good is it to have a gorgeous style if you have to constantly adjust the sleeves or pull at the bottom of the garment because it is irritating your skin?
Torso Talk
Your torso type dictates, to some extent, the most suitable and flattering swimsuit style for your physique. You could want to choose an item that gives the impression of a longer frame if you have a short torso because it will make you look longer.
The best option is to go for a swimsuit that is one piece, particularly if it has color blocking that is either asymmetrical or vertical. This will assist give the impression that you are taller. A person who has a short torso would benefit greatly from wearing a bathing suit with a high neck since it will direct the viewer’s attention upward and produce an impression of balance.
Shape Matters
Think about the parts of your body that you want to highlight the most, as well as the parts that you might want to hide or downplay a little bit. Having the correct suit can make it much easier for you to achieve those goals.
In order to have a more symmetrical look, focus your attention on your hips rather than your upper body. Choose a swimsuit that features a swim skirt bottom as an excellent option to standard bottoms if your objective is to achieve a balanced appearance. This can be easily accomplished by selecting a suit that features some kind of attention-grabbing design at the bottom.
Upper Body
When it comes to finding the best suit for your body type, your upper body also plays a part. If you’re petite at the top, you can locate elements like cushioning or raising that will help you achieve a more rounded shape. Intricacies like ruffles and horizontal stripes can also deceive the eye and provide the impression of a bigger bust.
If you have a bigger bust, you need a bra with ample support and coverage for the upper body. Styles with thick straps are always a good bet if you’re going to be spending time in or around the water. Wearing an underwire one-piece all day is a safe and elegant option.
Style Solutions
It is helpful to consider your ideal swimsuit as the ideal beach partner. It is simultaneously a flattering, functional, and trendy addition to your wardrobe. To get the most out of your day at the beach, you should constantly keep in mind the aspects that you want to emphasize and the aspects that you want to downplay. The perfect style gives you confidence.
FAQS
Should a swimsuit be more or less snug?
In order to keep it in place, it should be snug but not so tight that it causes pain or interferes with your ability to breathe normally via your mouth and nose. You should be able to fit a couple of fingers in the space between your back and the band, but you shouldn’t be able to fit your whole hand.
How should swimsuit material feel?
It should feel good against your skin and shouldn’t be too low-grade or cheap. You’ll want to avoid suits that are made from synthetic rubber string and nylon because they are slippery and generally uncomfortable. The best materials to look for in a swimsuit include nylon, lycra, spandex, and polyester.
Do swimsuits stretch with time?
It’s true that the bikini looked adorable back in the day, but I’ve got some bad news for you: swimsuits are often composed of elastic, and elastic tends to lose its elasticity over time and with repeated wear. If you have a staple item that you consistently wear, it’s possible that it’s time to retire it and make room in your wardrobe for something fresh and exciting.
Is it true that swimsuits shrink when they are in the water?
The answer is yes, they do. It should take around 15–20 minutes for the water to cool down enough to remove the suit from the boiling water, after which it should be completely submerged in the water and left there. The heat from the boiling water ought to get the fibers in the suit to start shrinking, which will get it ready for even more shrinkage once it is dried.