Ash was founded in 2000 from the passion and the knowledge of two great creative minds: Leonello Calvani and Patrick Ithier. Both with experience in the luxury shoe market, Calvani and Ithier worked for such top names as Charles Jourdan and Stephane Kelian. Their partnership was formed out of their mutual stylistic and commercial taste and a desire for edgy and unique contemporary footwear.
Their shoes reflect their background in French luxury design, merged with Italian leathers and craftsmanship. The philosophy of Ash was created on two main ideas: the selection of the distribution and the price competition, while creating cool unique products for fashion forward consumers. Ash shoes target the fashion conscious generation of women who travel to the style capitals of the world, always setting trends, never following them.